It is easy to see why doctors who grow their business with referrals love Bright Referral. But what about the doctors that are doing the referring. What's in it for them?
Answer: So, so much.
1. They can easily track their own referrals.
Prior to Bright Referral, doctors had to manually take notes about a referral, upload a picture of the referral note or just forget the information entirely. That is a thing of the past. With Bright Referral, this information is instantly available to them within your data. Imagine all of the time saved.
2. They can improve patient care.
Remember, 6 months ago, when you referred patient 4,932? Did they make an appointment? Did they get treatment? Yeah, no one knows.
Referring doctors currently have no way of knowing if patients are actually following through with care. Bright Referral changes that. Doctors can follow-up with patients, ask for progress check-ins, and generally make sure that their patients are receiving the best possible treatment and outcomes.
3. They get to give patients the information they actually want.
Referrals come at the end of a doctor's appointment. You know, the time when the patient is late for whatever comes next in their day. The doctor is late for their next appointment. Any kids in the room have devolved into tiny, snack-seeking monsters. Everyone is trying to get out the door. Talk about the perfect time for sharing new information! (note: sarcasm)
Bright Referral allows referring doctors to avoid these stressful situations. Because we give people the ability to get the information they want, when they want it. They can save it for later. Set a reminder. Tell the new doctor to contact them. Learn about the new doctor (on their own terms). And more. Happy patient = happy doctor.
4. They learn about their own practice and grow with that information.
Data unlocks growth. Finally, with access to referral data, doctors can observe things like:
"Whoa! 29% of our patients need a dermatology referral." Why is that? What can we do to make this experience better?
or
"huh...it's been 6 months since we've seen anybody who needs an ENT." Do we need to update our process to make sure we aren't missing anything? Is there a reason this type of referral has gone down?
or
"No way. Nearly 85% of our referrals for orthodontics actually go on to get treatment." What do they do to make this such a sure thing?
The variable and growth opportunities are endless.
5. They get to look cool.
New technology always looks cool. But did you know that cutting edge technology in a doctor's office actually fosters more trust within millennial and gen z patients? It's true! And it's only getting more important as these 2 generations make up more and more of the collective patient base.
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